One of the most unpleasant situations an in-house SEO can face is a major search engine algorithm change that results in a massive downward shift in rankings. Some webmasters have reported search engine traffic losses of up to 90% as a result of Google’s “Mayday” update, and similar catastrophes have been attached to every algorithm [...] *** Read the full post by clicking on the headline above ***

Google has launched a new feature for its font directory that lets users preview fonts and generates code to use them. The font directory contains fonts that are part of Google's font API. "Now, whenever you visit the font family page of any of the fonts, you will see a link saying 'Preview this font' that will load your font selection into the font previewer," says Marc Tobias Kunisch with the Google Font API Team. "Here you can edit the text, change its size and line height, and add decorations ...

The FBI, the Slovenian Criminal Police and the Spanish Guardia Civil announced the arrest of the suspected creator of the Mariposa Botnet used by hackers worldwide. Last week, the Slovenian Criminal Police arrested the Mariposa Botnet's suspected creator, a 23-year-old Slovenian known as "Iserdo." The Mariposa Botnet was built with a computer virus known as "Butterfly Bot" and was used to steal passwords for websites and financial institutions. It stole computer users' credit card and bank ...

Logitech has started a contest to promote Google TV, the upcoming service for which Logitech is a launch partner. The contest is called "Host with the Most", and asks if "you have what it takes to be a 'host with the most' for Logitech Revue with Google TV?" Logitech Revue is the company's set-top box that will help the Google TV service launch (alongside TVs and Blu-ray players from Sony). The contest is looking for a "social media rock star" to help promote the device. Google's YouTube is pretty ...

Writer’s block, or perhaps more accurate these days, blogger’s block, is a common occurrence. Great bloggers try to pump out insightful and engaging content daily, but eventually the question becomes, what more can you write about? It’s at times like these when I suggest you delve into a little keyword research. Rather than struggle internally [...]Check out the SEO Tools guide at Search Engine Journal.Algorithms: The Cure for Copywriter’s Block

Most of you have heard about Google Caffeine which launched last month and the algorithm update made in May, nicknamed Mayday. For many B2B sites the algorithm change resulted in a loss of rankings and traffic. Now that several weeks have passed, marketers are wondering how these changes affect their website and what changes (if any) they should make. This column offers practical advice for B2B marketers regarding these recent Google updates. *** Read the full post by clicking on the headline ...

If you haven't seen him yet, check out the YouTube video of Isaiah Mustafa asking ladies, "Should your man smell like an Old Spice man?" As of today, the video has 11,740,466 views -- making it the most viewed video on YouTube during the past month.Click to read the rest of this post...

Apple released the latest version of its Safari web browser today, version 5.0.1. The release comes with Safari Extensions and the Safari Extensions Gallery. While extensions became available in Safari 5 lat month for developers, the gallery makes them available to users. A few organizations that have already created extensions for the browser include: Amazon, Bing, Major League Baseball, the New York Times, and Twitter. "Millions of our customers already use Amazon Wish Lists to store items ...

According to comScore, social networking sites reach a higher percentage of women than men globally, with 75.8 percent of all women online visiting a social networking site in May 2010 versus 69.7 percent of men. This is just one of the highlights of a global report released today by comScore on women's online usage entitled, Women on the Web: How Women are Shaping the Internet.Click to read the rest of this post...

A majority of Americans are concerned about Google's Street View cars that collected private information from their Wi-Fi networks and want better privacy protections put in place, according to a new poll from Consumer Watchdog. Overall, 74 percent of Americans view Google favorably, but 65 percent say the Wi-Fi scandal is one of the things that "worries them most" or a "great deal" with another 20 percent saying it "raises some concern" when considering online issues. Google's cooperation with ...

Adobe announced today that it has entered an agreement to acquire Day Software, a content management software company. Adobe has launched a public tender offer to acquire all of the publicly held registered shares of the company for about $240 million. Adobe says the purchase would strengthen its enterprise software solutions, and allow it to help organizations create, manage, distribute, and monetize content while optimizing the web experience for their customers. Day Software users will be able ...

Did you think the search engine wars had devolved into a fight between only Google and Bing? Think again. New challenger Blekko is stepping into the fray, opening to limited beta testing today. It offers a compelling way to “slash the web” and put a particular spin on your search results. Blekko isn’t a Google-killer. Nor [...] *** Read the full post by clicking on the headline above ***

LinkedIn has been spotlighting some new apps that third-parties have been building for the professional social network. For one, they shared Creative Portfolio Display developed by Behance. They are also sharing Legal Updates. Legal Updates was launched last week, and provides LinkedIn users with legal news and commentary related to their industry. It also provides connections to appropriate lawyers. Aviva Cuyler, ...

There is a new LinkedIn app called Creative Portfolio Display. The app lets users in creative industries like advertising, fashion, design, architecture, film, photography, and digital media, access tools to manage and showcase their portfolios. "Personal websites don’t adequately broadcast your work for discovery by industry peers and top companies and neither is it tied to your professional identity on the web," says Scott Belsky, CEO of Behance, which created the LinkedIn app. "Plus, ...

Search Engine Land Editor-in-Chief Danny Sullivan points out how poorly Google handles those gaming Google News, using Google Trends as a starting point. Do you find Google News to be too heavily polluted? Share your thoughts. He found a blatant example when the term "chocomize" became listed as "volcanic" on Google Trends. When clicking for the results, he found several sites serving Google ads that presumably only created posts about the term because it was trending (as a way to ...

Facebook's hit all sorts of growth records in the last month or so, with its private stock reaching an all-time high ($65 per share) and its user count topping the 500 million mark.  Now, it looks like the organization may expand in another way, as a rumor has it ready to acquire Hot Potato. Hot Potato is a check-in service that takes possibilities other than physical locations into account.  Users can, for example, say they're listening to a particular song or reading a certain novel, ...

I feel lucky enough to work from home for about 3 years now and to be able to travel wherever I want with my family. This is what I have actually been doing for the past month – traveling (and struggling with somewhat screwed schedule). However another side of this story is that being an [...]Check out the SEO Tools guide at Search Engine Journal.How to Re-Purpose Your Content to Optimize it for Traveling Season

Social networking sites reach a higher percentage of women then men globally, with 75.8 percent of all women online visiting a social networking site in May compared to 69.7 percent of men, according to a new report from comScore. "Understanding gender-specific differences in Web usage is valuable to any digital stakeholder looking to successfully reach and engage both women and men in the online environment," said Linda Boland Abraham, comScore chief marketing officer and executive vice president ...

Last month, we had the pleasure of announcing that, in conjunction with Apple, Bing would be included as one of the search engine choices within Safari. Today, we’d like to introduce our first extension for Safari: Bing Highlights. Bing Highlights brings intelligent, contextually sensitive information to the web pages you’re reading. Using it is easy: just highlight text on a web page. Bing Highlights will recognize interesting information (or “entities” in information ...

According to new research from Econsultancy, companies worldwide are increasing their investment in site search because they want to improve the experience for website users and increase site usage and sales. Click to read the rest of this post...